The rising popularity of paid newsletters is good news for many reasons. First, it’s a signal that people are willing to pay for great content without ads all around it. Second, some people value the direct relationship feeling with the writer compared to a traditional website. Third, the popularity of independent writing is rising which is giving back control to the writers.
In a recent article by Nick Heer on Pixel Envy, the author writes:
Yet, despite all of these clear advantages, I still find it difficult to think of my email inbox as somewhere I will go to find something enjoyable to read.
I find newsletters a wonderful medium that cut the noise from social networks. The reading experience can further be improved with a great email client like Basecamp’s Hey which provides a specific reading mode for newsletters call The Feed. You can read my review of this email client here.
Read more comments from Mr. Heer in his blog post. I started a newsletter a few weeks ago. For now and the foreseeable future, it will be free. I have to prove myself that I can meet the deadline every month with quality content. I’ll see how it goes.
Photo by Brett Jordan on Unsplash