Last year, the iPhone 11 lacked 5G networks support. Apple was doomed. This year, the iPhone 12 does support 5G networks. Now the operators are doomed because of spotty coverage. There is something bad to look for if you want to get clicks.
I think 5G is more marketing than anything else at this point. The iPhone 12 will be the enabler of 5G network. People will demand it (even if their use cases don’t require it). This will in turn force operators to accelerate their deployment.