On Apple Search (#apple #siri #search @parkerortolani)

Here is an interesting design concept of a possible Apple Search service. What I find interesting is the use of the Siri branding. I don’t know if Apple would use it or simply call the service: Apple Search. I would prefer the latter as Siri is not known to sound like “good” more like “good enough” or “behind the reste of the crowd”. 

Apple Search Mockup