Have you seen this short YouTube video on the Apple Store holiday shopping experience? Take a moment because it is a masterpiece of execution in visual quality, content and execution in general. 9To5Mac published an article about it and I thought they were referring to Apple’s material. It took me quite a while to get it: the author of this clip is Michael Steeber, a well known Apple enthusiast and writer for 9To5Mac. His focus is directed to Apple retail in general but from a design point of view most of the time. I like what this guy is doing, I’m a bit jaleaous of his talent, and he should work for Apple already. Congrats!