About the Store, the Store Tab.
There is so much to think or write about a simple “Store” tab. Something so “obvious” can lead to weird design decisions, even for Apple. I love this (rare) blog post from Ken Segall.
Sarcasm ON: “Iβm feeling inspired by Appleβs new way of thinking. Itβs liberating. Who needs βAppleβ when you have βStoreβ? Generic is just so much easier, donβt you think?” - Ken Segall
To be honest, I don’t remember when there was a dedicated Store section on the Apple.com website. Apple brought it back, leaving “Buy” buttons scattered around every single product pages. It is now so much easier to buy something from Apple these days.
Sarcasm OFF