Today, Vanmoof announced their latest e-bike, the Vanmoof V model. The announcement video, reminiscent of Apple’s product reveals, is light on details. The singular design, in white, is both intriguing and looks heavy on the look. Some specs are impressive, on paper. But, there is something absolutely troubling: the V model is going to ship near the end of 2022. Yep, in more than a year. What is going on here? What this premature announcement could mean for Vanmoof? Well, obviously they are trying to gain mind share among potential e-bike buyers, and they are afraid to lose market share.
We’ll be developing the VanMoof V over the upcoming year, and will keep you updated with news and features as the bike comes to life.
Can you imagine if Apple were to announce a new flagship product iteration, the next iPhone, more than a year in advance? I wonder if Vanmoof is aware of the Osborne effect. 🧐