Fascinating times (#apple #microsoft #google #amazon)

Here is a fascinating chart: brand value calculated by Interbrand. Apple is on top again this year. They have been there since 2012. What I find interesting is the first row is occupied by companies reflecting our new way of life as we depend on smartphones (Apple, Samsung), online shopping (Amazon) and the cloud (Microsoft). What about Google you might ask? Well, first, as we don’t like to pay for online stuff, we prefer to be the product of advertisers. Second, we stopped using bookmarks a long time ago, we prefer the Google search field.