Tim Cook's Apple: not perfect but utterly impressive (#apple #timcook #2020)

I recently wrote and published a very critical view of Tim Cook’s Apple. It’s not pretty, but it is my honest take. Now, looking at Apple’s strategy execution for 2020 which is close to an end, I must confess that I’m really impressed. Apple delivered. On all fronts. There are a lot of unknowns, for sure. Yet, I have the felling that Apple set the stage for its next phase of growth for the next decade.