Thinking of closing my Google Analytics account − who knew (#googleanalytics #privacy @mailbrew @plausiblehq) stats on Google Analytics

Mailbrew shared a blog post about the services they use internally for their needs. As a die hard fan of Mailbrew (see my profile here), it’s interesting to see what SaaS they use for their internal use. Especially interesting to me, Plausible, a privacy-friendly analytics. I’m currently using Google Analytics which is free but, you know, it’s Google and it’s too complex for my needs. On the eve of a new year, it would be a nice time to start fresh in that regards. I’m currently testing the service as I write this! I never thought closing my Google analytics account could be a thing. Every new year is the occasion to do things differently, don’t you think?